Services for the Media

The Nielsen BookScan service is the most comprehensive source of book industry intelligence currently available in Australia. It provides the major publishers and retailers in Australia with new business insights that are being utilised to make more effective, strategic decisions.

Not only is Nielsen BookScan a tool for the publishers and retailers, the Australian media is benefiting from the receipt of REAL & ACCURATE bestseller lists based upon actual sales data from over 1000 booksellers nationwide.

You can find Nielsen BookScan bestseller lists within The Sydney Morning Herald, The Age, The Australian, The Courier Mail, The West Australian, The Bulletin magazine, The Sun Herald, Gold Coast Publications, The Herald Sun, WBN and Australian Bookseller & Publisher.

Nielsen BookScan is more than bestseller charts providing the media with a variety of reports on an ad hoc pricing basis. For example:

  • Top 10 (or more) charts by genre
  • Annual bestseller charts
  • Lifetime sales for a title, author
  • Category overview

 
Not only is information available for the Australian book industry, but there is also the opportunity to predict future sales trends via access to our UK and US Nielsen BookScan services.

For further information, click here to contact us

Brands risk losing the Woman of Tomorrow!

This report is focused on the female shopper in the UK. It has been created
for International Women’s Day by Women In Nielsen, an employee resource
group within our UK business supporting diversity and inclusion.
Women dominate FMCG (Fast Moving Consumer Good) shopping,
accounting for 70% of spend and 65% of trips. They therefore have a big
influence on FMCG shopping behaviour overall. By age 67, a female has
completed a whopping 10,000 shopping trips.

Women buy 56% of books, but only account for 50% of spend. They are
buying cheaper books on average than men. However younger women buy
the most expensive books of all female age groups.

To download a free copy of the report: Brands risk losing the Woman of Tomorrow!